Maximize Your Hotel Revenue Today
Hospitality expertise dedicated to performance improvement and increased revenues
About Cepek Consulting
Our Mission
At Cepek Consulting, our mission is to help hotel owners achieve exceptional performance through fully customized solutions and flexible fee structures designed around each property’s unique needs. All of our services are offered on a month-to-month basis with no long-term commitment, giving owners complete freedom to scale support as their business evolves.
Our growth is built on the trust and recommendations of our clients. We depend on word-of-mouth referrals, which means delivering outstanding service isn’t optional—it’s the foundation of our business. If we don’t perform for you, we don’t earn your endorsement. Your satisfaction drives our reputation and our success.
We pride ourselves on being available day or night to assist our clients whenever they need us. Our principal, Tim Cepek, is a seasoned industry veteran who understands the demands of hotel ownership and operations firsthand. Tim remains actively involved in every client account, ensuring personalized attention, expert guidance, and direct access whenever support is needed.
Our goal is simple: deliver measurable revenue growth, elevate guest satisfaction, and provide dependable, hands-on partnership—always on your schedule and always in your corner.
Partner with Cepek Consulting to Reach New Levels of Perform
Office: 630-299-5100
Whether you’re seeking daily revenue management support, operations improvement initiatives and frontline service excellence training, sales and marketing services, or assistance responding to guest feedback and opportunities through online reviews and inbound inquiries, our team is ready to help. We also provide digital and social media marketing support, as well as full-service consulting and management solutions. Traveling over the holidays, transitioning between in-house staff and need dependable interim support, or simply need a break with professional coverage for your hospitality asset? You can rely on us.
Inquire about our free, no-risk initial consultation — we will travel to your property, conduct a full review of areas where we can support your operation, and include a complimentary 30-day introduction period to experience our services with no fees and no commitment.
Our principal, Tim Cepek, brings deep industry experience, including serving as a former Best Western International Corporate Regional Service Manager for District III, supporting properties across Illinois, Wisconsin, Indiana, and Michigan.
Get in touch anytime — expect a fast response and a productive conversation about improving your property’s performance and results.
Legacy Hotel Clients
Illinois
- Best Western Plus Glenview Inn & Suites, Glenview, Illinois
- Best Western Plus Antioch Hotel & Suites - Antioch, Illinois
- Best Western Plus O'Hare South, Franklin Park, Illinois
- Best Western Morton Grove, Morton Grove, Illinois
- Best Western Inn of St. Charles, St. Charles, Illinois
- Best Western Oak Brook Inn, Oak Brook, Illinois
- Holiday Inn Express & Suites, St. Charles, Illinois
- Comfort Inn & Suites, Mundelein, Illinois
- Comfort Inn Markham, Markham, Illinois
- Super 8 Northlake, Northlake, Illinois
Indiana
- Super 8 by Wyndham, Valparaiso, Indiana
Wisconsin
- The Waters of Minocqua Resort & Water Park, Minocqua, Wisconsin
- Wyndham Milwaukee Airport, Milwaukee, Wisconsin
Michigan
- Best Western Plus Holland Inn & Suites, Holland, Michigan
- AmericInn & Suites Saugatuck, Douglas, Michigan
- Comfort Inn & Suites, Muskegon, Michigan
Sales Strategy
Our sales professionals can fully assume responsibility for your hotel’s sales efforts remotely, providing a complete outsourced solution that strengthens your market position and drives new revenue. We begin with a comprehensive SWOT analysis to identify your property’s opportunities, competitive advantages, and areas of improvement. From there, we manage all sales and marketing activities on your behalf—including prospecting, lead generation, account management, sales outreach, and marketing execution.
Bundled with our Revenue Management services, this integrated approach ensures your pricing, segmentation, and sales strategies work together seamlessly. We handle every aspect of your commercial performance so you can focus on operating the hotel while we focus on delivering measurable growth.
Revenue Management Services
Our Revenue Management services provide your hotel with the strategic leadership, analytics, and daily oversight needed to maximize room revenue and strengthen overall performance. We take a hands-on, data-driven approach designed to improve pricing accuracy, boost market share, and optimize every segment of demand.
Our services include:
- Daily Rate Reviews
We analyze market conditions, competitor pricing, pace trends, and demand forecasts every day to ensure your rates remain competitive and aligned with revenue goals.
- Weekly Revenue Strategy Calls
We meet with your team each week to review performance, discuss trends, adjust strategies, and ensure all departments are aligned with current revenue objectives.
- On-Demand Revenue & Displacement Analysis
We evaluate any group or extended-stay opportunity to determine its true revenue impact compared to transient demand. Our displacement analysis ensures you accept the right business at the right time.
- Group Booking & Evaluation Tools
We provide clear, easy-to-understand tools to evaluate group inquiries, forecast performance, and make informed booking decisions that protect profitability.
With Cepek Consulting, your property receives proactive revenue leadership and expert support, ensuring stronger ADR performance, smarter forecasting, and sustained long-term revenue growth.
Digital & Social Media Marketing
Our digital marketing professionals help hotels elevate their online presence, strengthen guest engagement, and drive more direct revenue. We provide complete end-to-end solutions, including website content optimization, SEO support, targeted digital advertising, and performance tracking.
In addition, our social media marketing services ensure your property stays visible and relevant across key platforms. We create engaging content, manage posting schedules, monitor online conversations, and respond to guest feedback to enhance your reputation and build meaningful connections with your audience.
By optimizing your digital footprint and executing a thoughtful social media strategy, we help increase brand awareness, generate demand, and convert online interest into bookings.